These days, if a business does not have an online presence, they could be missing out on the ability to reach millions of potential customers. However, just having a website, Facebook™ page, blog, Twitter™ page, and LinkedIn™ profile (to name just a few), are not enough. These are living platforms that need to be updated regularly with new content, posts, and updates, but that is not all, Search Engine Optimization, or SEO, must be used and also updated regularly.
SEO is practically a science, with entire websites dedicated to helping you find the perfect keywords to use, which in turn, helps to drive traffic to your site. There are many paid services, and is a worthwhile investment if you can afford it, but there are also free keyword optimization tools, such as Google™ Adwords. With Google™ Adwords you can enter in a word or phrase, your website, and the category of your website, which will then pull up a list of high ranking keywords that can then be used on your website.
SEO can be confusing and daunting, but it is a necessary evil if you want to compete in a global marketplace. Use the Internet, books, and workshops to learn all you can about it because it is almost as important as advertising.
I am participating in a blogger campaign by Bucks2Blog and was compensated. The views and opinions are my own.